Cora Veesenmeyer
INTRODUCTION
ABOUT
I lead companies toward long term success by co-creating tailor-made solutions that fits brands, employees that build them, and customers that benefit from them.
ACHIEVEMENTS
Since 2013, I successfully achieved MarCom actions that enhance brand awareness and engagement.
Brands collabs
Digital platforms
Social media
Digital content
EXPERTISE
I've gathered MarCom experience from the entire promotional mix so I can offer a full set of competencies to companies.
MarCom Strategy - Content Production - Digital Marketing - Campaign Creation - Analytics
Branding - Graphic Design - Web Design
Web Implementation - UX/UI Actions - Web Editing - Information Hierarchy
Business development - Product development - Market research - Service definition
RESUME
I had the chance to work for top brands and small beautiful ones.
UICC2021-2022
Digital & Web Coordinator
Web editing, mass e-mailing coordination, team support in digital, SEA/SEO marketing, graphic design.
HUG2020
UX Project Lead
Definition/coordination/implementation of UX actions for EU research projects, project communication/dissemination support.
OCSIN2019
Internal communication specialist
Redefinition of an educational digital platform (Wiki), incl. writing/publication of technical content (IT/Tech), UX analysis & actions, user tool kit creation.
PORTFOLIO
More samples available here.
Brand Development
Ideation and development of the ethical MarCom brand Enhance, implementation of MarCom strategy and actions, and consultancy services for purpose-driven brands.
Digital & Branding
Cross-channel digital strategy (website, newsletter, social media) and publishing of digital content for Planète Santé. Definition of the M&H brand (brand messaging, visual identity) and the M&H corporate website (architecture/content).
Digital Implementations
Coordination and creation of digital content (website, newsletter) for the Union for International Cancer Control (UICC), implementation of translations, web content, and Google Ads strategy for World Cancer Day.
EDUCATION
I enjoy continuous learning.
2013 - 2016
Master of Arts in Journalism & Communication
University of Geneva
Master thesis "The influence of fashion bloggers on their audience: An empirical application of the AISDALSLove model" (Grade: 5.75/6)
University of Lugano (Swiss mobility program, 2014-2015):
essentials of finance
Principles of economics
Principles of economics
Strategic marketing
Digital corporate communication
Accounting
Organizational behavior
Geneva School of Economics and Management (GSEM) (extracurricular classes):
Branding
Management of luxury goods
2007 - 2010
Bachelor of Science in Psychology
University of Geneva
Empirical research
Scientific tests
Cognitive psychology
Behavioral psychology
Developmental psychology
FAQ
Full list of FAQ available here.
My lane of expertise is project and campaign management in MarCom (online/offline, internal/external): from defining MarCom needs, implementing/assigning/coordinating MarCom tasks, to gathering results and best practices. In addition, I also possess competencies in web development and graphic design.
My portfolio of work consists of MarCom contracts (short/long-term) as a traditional in-house employee. Depending on the development stage of brands, their current needs, and assigned budget, I answer specific demands for clients thanks to my expertise in MarCom and business. Such assignments allow me to expand my portfolio of brands, while gaining new MarCom and industry experience. Depending on brands' value proposition, permanent contracts and consultancy assignments are also welcome.
My end-goal is to provide tailor-made MarCom solutions that fit brands, employees that build them, and customers that benefit from them. Therefore, through my actions in MarCom, I enhance KPI results, facilitate team work, implement co-creation processes (with teams/customers), and increase customer satisfaction.
CONTACT
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