Cora Veesenmeyer
INTRODUCTION
The marketing mix is my playground.
I gather a portfolio of projects that cover MarCom actions from the entire promotional mix so I can create an holistic and seamless MarCom experience for companies.
ABOUT
I am an hybrid
profile.
I had the opportunity to collaborate with numerous brands which helped me gather a variety of meaningful experiences in MarCom.
RESUME
Experiences
I had the opportunity to work for top brands and small beautiful ones.
Union For International Cancer Control (UICC)2021-2022
Digital & Web Coordinator
Web editing (uicc.org, wordcancerday.org), mass e-mailing coordination, team support in digital, SEA/SEO marketing, visual design for digital platforms (websites, newsletters).
Geneva University Hospitals (HUG)2020
Project Lead
Management of EU research projects (e-health/robotics) in UX research, coordination and implementation of UX actions, project communication and dissemination support.
Office Cantonal des Systèmes d'Information et du Numérique (OCSIN)2019
Internal Communications Specialist
Redefinition of an educational digital platform (Wiki), incl. writing technical content (IT/Tech), conducting UX analysis & actions, publishing technical content.
Enhance2017
Founder & MarCom Consultant
Business and brand development of the ethical brand, MarCom strategy & actions (in-house & consultancy) - incl. digital (social media/web) actions and R&D in ethical MarCom.
Médecine & Hygiène2016 - 2017
Brand & Digital Marketing Assistant
M&H brand definition, digital strategy & community management, writing/publishing online content (website, newsletter, social media).
Enigma Strategy & Branding2015 - 2016
Campaign Manager
Coordination of MarCom projects for agency clients (B2B/B2C), client management, external corporate communications (website, newsletter, social media).
OPTIMINVEST SA2016
Marketing & Communication Associate
Market research for a Fintech product (incl. prospection and interviews with international companies, gathering of data and analysis, final report), communication (press release).
Kennedy Fine Art2015
Communication Assistant
Support in business development and communication definition, cross-channel digital strategy (website, newsletter, social media).
Espace_L2014
Communications Assistant
Communication & PR for the art gallery, social media & web publishing, gallery management.
Large Network2012 - 2013
Journalist & Content Coordinator
Coordination of journalistic content for the press agency, writing articles, conducting interviews, administrative tasks.
Sur La Terre Switzerland2011
Journalist
Coverage of lifestyle topics in the luxury field, writing of articles and personalities portraits, support in the creation/coordination of visuals.
Office médico-pédagogique (OMP)2010
Research intern in psychology
Research coordination (scheduling/follow-ups with participants), conducted neuropsychology tests (interviews, computer/paper tests, eye tracking performance) and data analysis.
University of Geneva (UNIGE)2009 - 2010
Research auxiliary
Research coordination (coordination of participants, assistance with the set-up of the EEG machine), supervision of participants during computer tasks and data gathering.
Association des Répétitoires Ajeta (ARA)2006 - 2010
Tutor
School support for children (elementary school), teens (middle school), and young adults (senior high school/bachelor) for multiple subjects (math, French, German).
Other
MarCom, Tech, and other Activities
MarCom, Tech, and education are my hobbies. I take part in industry-related events and other volunteer initiatives to stay up-to-date with current practices and to promote mission-driven brands.
Nativas2024
Business & MarCom Strategist
Support business development initiatives and strategic marketing and communication projects to elevate Nativas, a platform dedicated to amplifying the voices and initiatives of Latin and Native American women driving positive change globally.
Rocket Foundation2024
MarCom support
Support ongoing marketing and communication (MarCom) efforts in web design, graphic design, and multimedia to advance purpose-driven initiatives led by the Rocket Foundation. This non-profit organization empowers social entrepreneurs to redefine economic and development models, with a focus on achieving Sustainable Development Goals (SDGs) 8, 9, and 11.
Spring ACT2024
Product manager
Assist in the product development of the Comeback CatZ (or "CatZ") app, designed to empower individuals to confront and address everyday sexism. The app integrates personal empowerment tools, educational resources, and community engagement features, all presented through a fun and gamified experience.
Administration Fiscale Cantonale (AFC), Genève Lab (OCSIN)2024
Participant
Helped Geneva's administration define user-friendly communication guidelines for their regular mail intended to the population during a UX workshop.
Enfants du Parc2024
Volunteer
Supported primary children with their weekly homework, incl. math, geometry, reading, comprehension, writing.
TechLabs2023
Tech coach
Taught primary children the basics of robotics and AI/VR at Collège du Léman and the Geneva English School (GES).
Genev'Hack2023
Attendee
Took part in a series of cybersecurity conferences taking place in Geneva-Palexpo, introducing the following topics: generative AI, operation system security, participative security, digital trust, threat intelligence for supply chain compromises, resilience in the age of automation.
Homeless Entrepreneur2023
Digital marketing specialist
Provided a short-term digital strategy to promote an external event at Davos during the World Economic Forum to raise awareness toward homelessness around the world.
Pintar en Bolivia2021
Web development consultancy
Support in web strategy for the NPO brand, with a focus on fundraising campaigns.
Growth Hacking Romandie2020 - 2021
Event co-organizer
In charge of C-level speakers for events (meetups/conferences), promotion of events.
Collaborate For Social Impact (C4SI)2020
MarCom advisor
Provided MarCom advices to increase the brand awareness around the C4SI initiative created by IHEID students with the aim to develop innovative solutions in social innovation.
World Wide Web Foundation2019
Private sector representative
Helped define ethical guidelines for the web and healthy Tech development as a “Positive Tech” (principle 6, contract for the web) project participant.
TEDx Lausanne2019
Digital marketing consultant
Defined a short term digital outreach strategy (incl. digital media calendar definition) to promote a TEDx local event.
Geek Girls Carrots2018 - 2019
Event co-organizer
Organization of local events (meetups, discussion panels, workshops) in Tech and digital, design of promotional materials (flyers, posters, invitations, cards), international digital strategy support.
Animana2018
Digital & social media consultant
Support in web strategy (incl. personas definition, e-commerce web usability and web analytics analysis), task and social media management tools implementation, social media strategy (incl. alignment of brand visuals, publication calendar creation).
Hackathon events in Geneva2017 - 2020
Hackathon participant
Support in product and business model definition, team management, and communication material (MVP design ideation) for humanitarian initiatives in Tech such as "Sprint for Self-reliance" (International Trade Centre, Geneva Creativity Center), "Big Data: Techpreneurs 4 Good" (Impact Hub Geneva, CERN), "Hacking for Humanity: Empowering refugees with technology" (Girls in Tech Switzerland, Geneva Centre for Security Policy), "Smart City Boost Geneva" (Innobridge SA, State of Geneva).
Raffia2016
Digital communications intern
Web and social media strategy and branding (tone of voice, visuals) definition for the Ghanaian ethical fashion brand.
Radio Vostok2013 - 2015
Communications & partnerships intern
Management of partnerships with local festivals/artists/associations and partners' branding tools (visuals) for digital/print supports, promotion of events/ partnerships on social media, publication of web and emailing content, curation of music/videos/ visuals, event coordination support.
MediaLab (UNIGE)2014
Art direction & edition
Editorial tasks (incl. subjects selections, interviews, proofreading, layout definition, text editing, writing articles), art direction (incl. visual identity definition, photo shooting coordination, identification of infographics and visuals), project management (incl. organization of meetings, assignment of deadlines, team management).
FAQ
Do you have questions?
Full list of FAQ available here.
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How do you select brands to work with?
As an adaptive and curious profile, I am open to discover new sectors, industries, and brands. However, I have a knack for brands that are purpose-driven, not-for-profit, or for public interest. The key factor resides in the nature of a specific challenge in MarCom or the possibility to learn more about industries or sectors, but also specific MarCom practices.
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What is your working style?
I work in a forward-thinking manner where strategy and actions are equally important. I am an organized, detail-oriented profile who enjoys respecting deadlines, but also following/developing meaningful structures and processes. Both independent and collaborative work are welcome, either in-house or in a remote setting.
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What type of work environment do you enjoy most?
As an enthusiastic and goal-oriented profile, I work best in environments that value organisation and employees' expertise. I enjoy empathetic cultures that cultivate a growth mindset and allow collaborative and independent work, simultaneously. I collaborate best with companies that promote purposeful communication (where words are aligned with actions) and incremental work (where each step leads to further results).
CONTACT
Let’s get in touch.
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