Education

Cora Veesenmeyer

INTRODUCTION

I enjoy continuous learning.

I am passionate about learning new skills and discovering new environments.

EDUCATION

“I am still learning.” — Michelangelo

I learn new skills by involving myself in a mix of formal and non-formal education.

  • 2022

    Ethical business classes

    University of Geneva,
    Geneva School of Economics and Management (GSEM)

    Responsible management

    Business & Society

  • 2018

    Digital Marketing Certificate

    Emeritus Institute of Management,
    Columbia Business School

    Customer engagement

    Social media

    Digital planning

    Analytics

  • 2017

    Business Creation Program

    NewStart

    Business model creation

    strategic marketing

    Pitch presentation

    Sales strategy

    Financial plan and analysis

    Business plan ideation

    Business management

  • 2017

    CTI Entrepreneurship Business Concept

    Commission for Technology and Innovation CTI, Fondation EPFL Innovation Park

    Entrepreueurial thinking

    Inter-regional boot camp

    Market analysis & value proposition

    Startup ecosystem

    IP protection

    Product market fit

    Financial planning

    Founding solutions

    project presentation

  • 2017

    Digital Marketing Class

    Sopratec SA

    Digital marketing strategy

    Writing for the web

    Marketing and social media

    Google adWords

    Google analytics

    SEO-SEO

    Wordpress

    E-commerce platforms

    Email marketing

  • 2013 - 2016

    Master of Arts in Journalism & Communication

    University of Geneva

    • Master thesis "The influence of fashion bloggers on their audience: An empirical application of the AISDALSLove model" (Grade: 5.75/6)


    • University of Lugano (Swiss mobility program, 2014-2015):

    • essentials of finance

      Principles of economics

      Principles of economics

      Strategic marketing

      Digital corporate communication

      Accounting

      Organizational behavior


    • Geneva School of Economics and Management (GSEM) (extracurricular classes):

    • Branding

      Management of luxury goods

  • 2007 - 2010

    Bachelor of Science in Psychology

    University of Geneva

    Empirical research

    Scientific tests

    Cognitive psychology

    Behavioral psychology

    Developmental psychology

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